HG Summit is the annual national conference for the Hello Garage Franchise Network—an immersive two-and-a-half-day experience hosted in Omaha, Nebraska. Built around connection, learning, and growth, the event brings franchisees together with Hello Garage and Supportworks leadership for hands-on training and strategic alignment.
For 2023, I built a dreamy, future-focused visual concept around the theme of “dreaming big.” The brand system featured airy gradients, soft cloud textures, and glassy, translucent layers—creating an ethereal, optimistic atmosphere across all touchpoints. The look and feel mirrored the franchise’s ambitious vision while keeping the Hello Garage identity front and center.
The event culminated in a whimsical, all-white Cloud Party to top off the Awards Night celebration.
Creative Direction & Theme Execution
Event & Environmental Branding
Print & Digital Collateral Design
UI Registration Website Design
Keynote Design & Onsite Management