Redefine is Supportworks’ annual conference for its exclusive Network—a three-day experience designed to educate, inspire, and unify contractors who are leading with purpose to: redefining their industry.
For 2023, I built the concept around the strength that comes from being woven together—celebrating the unique threads that, when connected, form the powerful fabric of the Supportworks Network. The creative leaned into textile-inspired visuals—woven textures, layered fabrics, and hand-drawn threadwork that emphasized connection.
The final night party extended the idea with a split-theme experience: Denim or Diamonds. One half of the ballroom brought cheeky charm with Solo cups, a mechanical bull, and a live tattoo setup; the other delivered glam with a champagne wall, glittering décor, and a runway-ready bachy ball.
Creative Direction & Theme Execution
Event & Environmental Branding
Print & Digital Collateral Design
UI Registration Website Design
Keynote Design & Onsite Management